In the small business world, it all comes down to relationships with customers and partners. With so many virtual conferences happening this year and potentially in 2024, it becomes difficult to keep attendees captivated and leave a significant impact without any human interaction. Well… I bring you creative swag, that what! Absolutely, sending well-planned, premium promotional gifts can achieve the same effect as in-person and keep your brand top of mind weeks or months after someone leaves the event.
But what swag is the best to work with virtual conferences? Check out some more quirky ideas from For Keeps Merch to get your virtual attendees loving your business!
1. Headphones with Your Logo
Headphones are something most of us need, be it to attend some virtual conference or just work from home. Branded headphones will be greatly useful and they are something that people keep with themselves. Just think about it, your logo right there every time they plug in for a virtual meeting or to stream music! JBLs are luxurious, great sounding headphones, and they have a premium image that goes along with them.
2. Custom power banks offer the convenience of charging your devices while on-the-go.
A power bank for productivity: since everyone is always on the go, from home to a coffee shop and back again—which means you’re probably fighting one other for outlets—a portable power bank would make a great gift. Which might just be a great addition to your virtual event and everyday life. How do you change things up to increase engagement? Select a sleek-looking, small power bank and have your logo displayed cleanly front and center. Charge them up too, if you are feeling generous. It speaks volumes about the conscientiousness and real-world experience in your brand.
3. At your final event, ask students to complete an evaluation on these branded virtual notebooks and pens.
We even take some sort of satisfaction writing down notes with our hands in a digital age. You could simply send your online attendees a branded notebook (imagine one of those nifty Moleskines with your company logo on it) and give them a little push to write down some notes during the e-seminar, keeping both your name etc., in their consciousness. Or at an in-person event: to virtual meetings. Pair it with a high-quality pen, and you have a combo that works just as well.
4. Clothing with the university logo
3: Apparel — Swag never goes out of fashion Also, in a virtual world, let’s do not forget the generous giveaways of comfortable branded t-shirts or hoodies which can help your viewers feel connected with your brand. Make sure the graphic represents a design bordering on what is socially acceptable and offer in all colors and sizes so everyone feels special. As such, their next Zoom call could turn into your next billable hour in terms of advertising.
5. Eco-Friendly Virtual Swag
There has never been a better time for businesses to be seen as environmentally friendly. You can also get eco-friendly swag like bamboo notebooks, reusable stainless steel water bottle or organic cotton bags that can make you stand out. These gifts will help your attendees sustain their weekend of Salvador & Zafra, and it positions your brand as one that believes in sustainability. Additionally, your virtual attendees can flaunt their newly minted swag in the wider world of social media which will further amplify your brand message!
6. Virtual Experience Kits
Want to go the extra mile? Deliver a fully-branded virtual experience kit. This may include a personalized coffee mug or fine tea or imported gourmet coffees, and small package of munchies accompanied with your branded goods. That’s the way they are enjoying a “coffee break” together during the event. Details like this have a large bearing and for virtual events are the things that will make them more human and interactive.
7. Interactive Swag – The Fun Swag!
If you want to make something even more interactive for those virtual attendees, put your swag to good use. Ideas could include something like a DIY kit, or perhaps even a small puzzle that has your branding on. A mini desktop plant kit with your logo on it, for example, is a playful way to keep attendees engaged with thinking about you well after the conference or tradeshow has completed. The more of a story you create, the uniting factor your fans will become and the more likely they are to share that story with their followers and tell them about your products—and hit you up for more.
Final Thoughts
The best virtual swag is both creative and useful. Consider what your attendees desire in their everyday life and how those moments can align with you brand. Good promotional items are not just freebies — they are chances to keep your business in the hands (and mind) of others.
After all, the swag you distribute during virtual conferences is not just a giveaway. This Is the First Experience Your Brand You Have with a Customer This is how your brand is seen and characterized. It would be safe to say if you select some unique and utility cum quirky promotional items that can create an experience on your behalf, they are going to recognize you long after the event is over.
Good luck, and remember a little thoughtfulness can go a long way, particularly in the age of screen-friendly polish!